Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, psychometrics, and wearables are radically altering the Customer Experience (CX) landscape. Sports books need to jump aboard this fast moving technology or run the risk of being left behind by their competitors. The Predictive Sports Book is a sports betting company that utilizes the latest technological developments to connect with their customers while delivering an exceptional personalized experience to each and every one of them.
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Contributors: Andrew Pearson from Intelligencia Limited