This book talks about how to create a story such that it appeals to the public. The advice Campbell gives can be used by almost all businesses. Whether your business is a nonprofit organization looking to raise more donations, software company looking to obtain more users, a car dealership looking to sell more cars, or any other type of business, the advice in this book will be useful as you look to appeal to the public in order to grow your business.
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Contributor: Rithvik Musuku from Advancing Science Worldwide