Just because a business page has 5000 followers on Facebook does not necessarily correlate with success. Which is more valuable – A business page with 300 quality followers, prospects, customers or fellow vendors in their target market, or 5000 followers with soccer mom’s, your cousin’s brother in law’s dog groomer who likes all of your posts, and your best childhood friend who lives on the other side of the country?
Contributors: Eric Hobbs from Technology Associates