Though The Lean Startup talks about product-based startup methods, the same knowledge can be used across service-related businesses. The book explains how to remain lean by working in real time and designing products around customer feedback. The same can be done with service-based businesses.
When I launched my SEO-driven content marketing agency, we spent a year working closely with clients, creating our services around client needs. This saves much energy and money because you don’t waste time developing a product or service that may tank before it goes to market. And it also trains you to continually develop/restructure your services around client needs – a must for any business because of the swift changes in technology.
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Contributors: Ron Lieback from ContentMender