The Goal (31/37)

The book explains through novel-form something that so many startup owners lose sight of: the ultimate goal of a company is to make a profit. There’s a lot of excellent advice in there as well about measuring, implementing processes, and refining these processes to maximize effectiveness and efficiency. It’s a great, quick read and a classic in business education.

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Contributor: Augustin Kennady

Company: shipmonk.com

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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