Nathaniel Fried
I have read this book multiple times, gifted it to clients, friends and family, and would recommend it to anyone looking to start a business or birth a new one. Too many business owners are creating businesses, taking on debt and committing their lives to businesses that won’t work because it’s not within their Zone of Genius. Just because you can do something, and make it look easy, doesn’t mean that that’s what you were born to do. Gay takes you through finding your Zone of Genius, as well as the other ‘Zones’ we sometimes operate in.
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