This is Jesse Harrison, founder, and CEO of the Employee Justice Legal Team, an employment law firm. I’ve participated in and crafted numerous marketing campaigns for my law firm. Some were thought out over the course of a few months, while others were spur of the moment decisions I did not expect to succeed.
One such surprising moment came when I decided to print a t-shirt with a simple advertisement. The shirt said, “Discrimination Lawyer: 1-888-694-7132.” I found a college kid at USC who walked around campus all the time and was visible on the bus and in class, and paid him $10 a day to wear the shirt while he was out. It was a small price and I didn’t expect much out of it, and I did it more for my own entertainment than to advertise my business. But I was shocked when I received a call inquiring about my services a few days later; the client said he saw the shirt on a student walking around USC, and he wanted to know if I could help him with ongoing harassment at his job.
Soon after, I decided to try and take advantage of the in-person marketing and had 1,000 more shirts printed. I asked 1,000 other people to do the same thing – wear the shirt everywhere for a small fee. I got a respectable uptick in clients, but most importantly, I began to get clients of a younger demographic. Some college students called me with inquiries about discrimination in work-study programs and at on-campus jobs, and they were relieved when I told them I could help.
Instead of spending thousands on advertising space and commercials, I was able to spend a small amount of money to net a different base of clients and successfully increase my caseload.
Contributor: Jesse Harrison | CEO
Company: Employee Justice Legal Team