Ask yourself: why do you do what you do? Why do you want to become an industry leader? Why do you want to succeed? Whatever your business, it doesn’t matter what you do, but why. Start with Why explores the framework needed for businesses to move past what they’re doing to focus instead on why they do it.
By analysing leaders like Martin Luther King Jr. and Steve Jobs, and showing how they focus on the why more than anything else. Asking these questions of your industry or business will make you more inventive, pioneering and successful, and help > you to move to the next level. Start with Why unpacks the idea of leadership and explores what it truly takes to lead and inspire, and truly become industry leaders.
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Contributors: Ross Davies from Strafe Creative