SPIN Selling by Neil Rackham (11/32)

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SPIN Selling is excellent because it teaches questioning skills and helping to understand a prospect’s Situation, Problem(s), Implications of those Problems, and finally, the Need-Payoff of what resolving those problems looks like. It also delves into asking second and third level questions to gain a better understanding of the issues that are truly impacting your prospect.

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Contributors: Wes Marsh from DigitalUs and Solodev

Written by Taegan Lion

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