Shift Ahead by Allen Adamson and Joel Steckel (1/38)

Shift Ahead provides practical guidance on pulling off the feat of leaping forward while holding firm to a company’s reputation, credibility, and trustworthiness. Based on extensive research and decades of experience working with iconic brands, the authors present a simple framework for maintaining the balance and flexibility essential to surviving and thriving in a marketplace where change is the only constant.

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Contributors: Allen Adamson from Shift Ahead Book