There are so many good business books to read from Good to Great to Lee Icaoco’s biography. However the one that I go back to over and over as I have started companies is Robinson Crusoe. I know this is not technically a business book, but it is a book about survival.
Starting up and running companies is really about survival. Since about 96 percent of companies fail within the first ten years… running companies is often really about surviving those years before you have a chance to thrive. Think about it this way – One man left alone on an island with virtually nothing needs to learn new skills to survive. Doesn’t that sound similar to running a business? Scott W Johnson
Contributor: Scott W Johnson | LinkedIn