This is an excellent resource for preparing compelling presentation pitches.. It helps refocus our mindset from lecturing and simply providing information to story-telling that engages and wins over the audience. The author writes about many of his own agency’s pitch experiences along with several other good or bad cases. They have inspired both me and my students to rethink our approach to presentations to now give more meaningful and exciting pitches. As someone who has attended many bad presentations over the years, I think this book is necessary for everyone who ever needs to make a pitch.
Company: California State
About: Vassilis Dalakas is a marketing professor and Chair of the Department of Marketing at Cal State University San Marcos.