It is a great up-to-date piece that provides information on how a modern marketer should work like. Nowadays, people working in marketing have to be all-around specialists and that is why every startup that wants to grow fast hires at least one growth hacker. Such people are able to look further than on just marketing itself but can connect their work with sales and development.
Such an approach provides you with a better outlook on how to acquire new customers and do the marketing part in a more efficient way. The book is packed with real-life examples of how companies such as Dropbox, Airbnb, and Uber used unusual marketing techniques that made them skyrocket. If you learn, learn from the best.
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Contributors: Jakub Kliszczak from CrazyCall