Ben Skute
Snapchat is unique from other social platforms because stories expire after 24hours. Businesses should use this to their advantage by offering VIP deals, coupon codes and sales. When content has an expiration date it feels exclusive, and customers are more likely to engage often with the hopes of getting that special deal. Snapchat also encourages users to convert faster than traditional forms of marketing.
Contributors: Lisa Lerman from Blue Compass Interactive
