This is the most complex part of owning an Etsy store. You need to be found in search in order to sell anything. Research your keywords and SEO experts. We use Marmalead (https://www.marmalead.com) to research new keywords. They also have great tutorials and tips for Etsy SEO and always have the newest information. I could write a whole article just about SEO.
Contributor: Katarina Vojinovic