When people are on your blog it’s usually because they’re looking for something in particular. That being said, giving them what they want within the first couple sentences of the first paragraph will yield great results. For one, people have short attention spans. Two, your site visitors are like wild animals hungry for information. Feed that hunger or they’ll find somewhere else to eat.. Two things to keep in mind when writing content: How fast can they find what they’re looking for? And how easily can they find it?
Contributors: Tim Absalikov from Lasting Trend