Think about how modern customers find local businesses today. Usually, they type a series of keywords into a search engine followed by a location, such as “best restaurants in Chicago” or “bookstores lincoln park”. With the rise of voice search, customers now search using full sentences (find restaurants near me) combined with their GPS location. That’s why it’s important for Google to know exactly where a business is located. The best way to inform Google is to create hundreds of online citations with the business’s NAP (Name, Address, Phone Number).
We replicate that info on YellowPages, Yelp, Google My Business, and countless other niche directories. We also develop several blog posts that highlight the business’s location and their key offerings. Finally, we also create business reviews, which are a key element to a site’s SEO. Once all these tactics are combined, Google will increase the ranking of the website, driving higher traffic and more effective engagement without having to pay for expensive billboards or commercials.
Contributors: Mike Stratta from Arcalea