It’s grounded in business and marketing theory and it’s easy and fun to read. It offers some surprising lessons for the 21st century from the Grateful Dead rather than typical marketing and business books. Unlike any other book about marketing or business book, this one doesn’t focus on large businesses but uses a rock ’n’ roll band as a business model, which will be more appealing to a teenager.
Want to read more reviews of this book or buy it? Check out the links below:
Contributor: Barry Barnes from Nova Southeastern University