This book will change the way you think about growth, profits, and scale. Moore illustrates, through various examples, that innovations that make a company successful tend to ultimately lead to its demise as well. Successful–and profitable–businesses seductively invite executives to keep doing more of the same, to wring more profits from an original market innovation or market insight.
But the book remarkably shows that to be truly successful over the long term, you need to develop strategies for escaping the pull of the past and position the business for the future–even if it is painful and expensive in the near term.
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Contributor: Samar Shah