Enchantment: The Art of Changing Hearts, Minds and Actions (17/48)

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This is absolutely the best book I’ve read as a marketer. It takes things we take for granted and commoditizes them into actionable metrics. It makes you think big picture when developing a product or even as a salesperson. 

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Alan LaFrance from Lawnstarter 

Written by Taegan Lion

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