My number one tip to people for investing in a successful ICO is to do make sure they do their research and fully understand the project they’re considering – inside and out. Projects that are worth investing in take the time to invest in their communication. Incomplete White Papers, missing Roadmaps, and Websites with typos all communicate a simple message to potential users: “We’re not trying hard enough.”
Contributor: Kyle Fournier from Cryptomaniaks.com