Don't just post the same things from your Facebook page (22/27)

The audience, context, and user experience is vastly different between LinkedIn and Facebook, and your content strategy should be, too. Too often, brands focus on taking an easy route and simulcasting Facebook posts to LinkedIn, which generally yields little to no engagement and isn’t helpful in building meaningful, long-term customer relationships.

Contributor: Andrew Becks

Company: 301digitalmedia.com | blog.301digitalmedia.com