Wrong! Often times, the best content marketer is the person closest to the matter – hence, you and your employees. Once you ask a person to write about what he’s doing in his day-to-day life, you can get much more genuine and authentic text than anything produced by a professional content writer. If you want to run a basic content marketing project, your employees – along with some guidance – can be great content writers.
Contributors: Michael Pearl from Finance Magnates