Taegan Lion
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne was as a life changer for me. I was at a conference and the speaker gave a book report on this book during a presentation. It hit me so hard that I ordered the book from Amazon on the plane ride home. I think most of us are guilty of fighting over a shrinking pool of business. The authors refer to this competition as shark infested waters creating a bloody red ocean. Blue ocean strategies really helped me take my business outside of the competitive waters and find my own blue ocean. I highly recommend this book to any business owner or entrepreneur that is fed up constantly battling cutthroat competitors for the next sale. Main Take away: Get out of the shark infested waters and create your own blue ocean.
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Contributors: Doug Mitchell from Ogletree Financial Services
