Blue Ocean Strategy by W. Chan Kim & Renée A. Mauborgne (7/42)

This is one of my favorite business books because it has a positive impact on how entrepreneurs run their business. The theme of the book is that it’s all about thinking differently and not following the crowd, which is admittedly something that happens more often than one realizes in business. It inspires you to think for yourself and create an opening that others do not see. In doing so, you can create your own space rather than follow the space of others and march to the beat of your own drum!

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Contributor: Deborah Sweeney from MyCorporation

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