Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne (8/50)

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If there is a single marketing book I would recommend to a student it would be Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. This book highlights the importance of understanding the landscape you’re marketing in and your competition.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: David Pagotto from SIXGUN

Written by Taegan Lion

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