James Metcalfe
Mark three or four dramatic moments to tell your story. These are what will remain memorable to your audience and will make them lean in and allow you to make your point.
Ex: I knew I reached my own form of rock bottom when XYZ happened; There I was, sitting across the table from the Second Lady of the United States, and I knew I didn’t want the job she was offering.
Contributor: Tamara Edwards, Principal of Tamara Edwards & Co.
