James Metcalfe
I can say market research is a critical component for starting a business, creating a new product, or ensuring your latest feature will satisfy market/customer demand.
Market research at its core identifies who the target audience is, how big or profitable the market may be, if your product meets a current inefficiency in the market, and how much you could effectively charge for licensing or using the product/service you are building.
Contributor: Remy Kouffman from Knockout.ai
