People want to learn from trusted peers, not faceless corporations. This is why influencer marketing is so important these days and this is what the book compels you to think long and hard about. This book gives you reasons as to why influencer marketing should be a part of your marketing strategy and how to properly utilize it. It covers everything from how to find the right influencers to how to track the ROI and everything else in between.
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Contributor: Igor Gramyko from Highwater Standard