Taegan Lion
This book walks marketers and business owners through the basics of building a brand, one step at a time. Miller uses a unique approach to thinking about your brand by comparing its creation to the plotline of a film: a hero who has a problem meets a guide who calls them to action and helps them reach success. Position your customers as the heroes and your company as the guide that can help them answer internal and external questions about themselves and address the problems they may be facing.
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Contributor: Keri Lindenmuth from KDG
