Pitch Anything talks about the best way to deliver a pitch that is not only attention-grabbing and compelling but also straight to the point, which is important when you factor in that studies have shown that humans these days have the attention span of a fish (ouch). Oren Klaff believes that “creating and presenting a great pitch isn’t an art–it’s a simple science” and he backs this claim up by presenting some of the latest findings in neuroeconomics. He also shares stories of his method in action, teaches you how the brain makes decisions and how it responds to pitches.
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Contributor: Alex Altuhov from HandyKith