One Plus One Equals Three by Dave Trott (29/32)

These books take a much wider view than just advertising work though – he takes vignettes from history, the news and his own experience and works them into very short parables to clearly illustrate principles of persuasion, problem solving and the different ways to present and look at ideas. 

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Contributor: James Mawson from Handsome Genius

Written by Taegan Lion

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