The book 21 Days to a Big Idea was written to help current and aspiring entrepreneurs — both women and men — create a “big idea” for their next new business, product or service. It’s been especially successful in this regard with undergraduate business majors and MBA’s.
One of the most surprising applications of the book has been by women from around the world who are using its creative thinking methodologies to generate innovative ideas to address a variety of societal challenges such as sexual harassment and child abuse.
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Contributor: Bryan Mattimore from Growth Engine Innovation Agency