Logan Voss
Stepping into the real estate industry and making a name for yourself can seem challenging, but you can build your reputation by networking.
Becoming a familiar face and name in the real estate industry is essential to becoming a successful agent. Networking and building relationships with potential clients, agents, and brokers will set you apart from other agents and show you take the extra mile to ensure a successful sale.
Finding potential clients can seem overwhelming and daunting, but by inserting yourself into an array of networks, you can become the “go-to” agent. Here are a few networking tips for new real estate agents to help build your business and continue to succeed.
Create a Social Media Presence
Like any other industry, you should have a social media presence to reach several audiences and potential buyers. Social media allows you to share your expertise with potential clients in a sharable format and respond to messages and inquiries in real time.
Make sure you show your authentic personality and refrain from sounding like you’re selling something on your social media accounts. You should also interact with your followers and build a relationship with them, even if they don’t live in your area.
Essential tip: Use social media to promote your listings and share new home buyer tips.
Engage With Your Local Community
Becoming a familiar face in your community is key to becoming a top dog in the real estate industry. Being involved in your community will expand your client base and help strengthen your knowledge of the local neighborhoods and demographics. Consider volunteering with local non-profits, developing relationships with local businesses, or partnering with local colleges that offer real estate classes.
Attend Industry Events and Workshops
The goal of attending real estate networking events and conferences is to engage with other industry professionals to build new professional relationships. It would help if you treated conferences as an opportunity to learn further about the market and your colleagues’ techniques to make a sale.
However, you shouldn’t just network within your industry. Expand your network by engaging with other agents from other cities or other sectors. Network with contractors, material handlers, and other local businesses to share with your clients.
For example, If your client wants to purchase a commercial building but needs help with financing, you can refer them to a trustworthy private lender you know, and that same private lender can refer you to their clients.
Essential tip: It is important to build a relationship between you and a private money lender to help grow your clientele beyond home buyers. You can help businesses find commercial buildings or land, which offer bigger commissions and better business opportunities.
Surround Yourself With a Hardworking Team
Having a hardworking, trustworthy, and positive team is essential to the success of any real estate business. Your team reflects in you, so finding hardworking and dedicated individuals is significant to your ongoing success. Building relationships with other agents, lawyers, inspectors, contractors, or lenders will help build your and their audience and client base.
Being new in the real estate industry may seem intimidating but using these networking tips for new real estate agents will build an unstoppable network by forming solid relationships. Your network is the key to being a powerhouse real estate agent.
