Successful digital marketing for nonprofits doesn’t require a large marketing team or a never-ending budget. It’s possible to craft a creative, smart digital marketing plan just by using easy-to-implement tactics. An effective digital marketing strategy will increase your chances of securing donors and boost support from your community. Check out these 7 digital marketing tactics for nonprofit organizations:
- E-mail Marketing: Not only is it effective, but it’s also affordable. Email marketing can help you retain supporters, encourage volunteers, kick-off a campaign, etc. Consider using an ⦁ email marketing platform, which makes it easier for you to format and structure your emails for maximum impact.
- Social Media Presence: Most nonprofits hope to build an online community that supports their cause. To do this, you’re going to need sincere, enticing posts. Try to use as many platforms as possible; it’s an easy way to distribute and share powerful messages in the form of infographics or videos.
- User Engagement: Be sure to regularly interact with your online supporters. If you acknowledge their efforts to donate, and the changes that are happening because of it, they’ll be more inclined to help out again. Supporters are also more likely to share ‘thank-you’ content with their social circles to show that they’re active in their community.
- Website Design: Simple navigation is key to a productive and healthy website. There are a variety of ways to maximize your site, through social sharing buttons, interactive posts, and so on. Remember to make sure your website is both desktop- and mobile-friendly.
- Pay-Per-Click Marketing: Many nonprofits shy away from this practice, as it requires them to pay extra money to promote their cause. But thanks to Google’s Ad Grants Program, nonprofits can be awarded free opportunities to advertise on the world’s largest search engine.
- Social Influencers: Take time to reach out to those who are very involved in your cause and have a strong online presence. These individuals are more likely to spread the word and encourage potential donors. You could also consider using brand ambassadors who reside within your target market.
Digital marketing for nonprofits is no easy task, and that’s why we encourage you to utilize as many of these tactics as possible. If you find your strategy and implementation still aren’t providing the results you want, you may need to spend more time on your