James Franklin
Quality boxes that appeal and are eye-catching to eyes are essential to stand out among the competition. Overlooking box printing is the same as missing the sales possibilities in business. With good looking and innovative packaging that have unique shapes and styles and endless customization options, you can quickly reflect your brand message. Whether you are selling retail products or cosmetics, you need to focus on box printing especially; these let the people know about your brand. High-quality print on boxes not only enhance the sales opportunities but also help in advertising your product. Quality printing doubles the product impact in front of the customer as the first impression is the last impression.
1. Why you need box printing?
Boxes are considered the green roots of any production business; the purpose of them is to transport your products from warehouse to customer. During the whole process, maintaining out of the ordinary quality, handling safety risks and environment affects all these are a matter of great concern for manufacturers. All and sundry knows the packaging is the only solutions for this. Heavy duty printed boxes that are quite essentials for your business, without having appealing and endless featured boxes you can’t stand in the top list among competitors. Great looking and attractive boxes that satisfy the customer desires and complete all journeys from producer to customer was a difficult task, but with the help of well-equipped machinery and packaging engineers, you are now able to get rid of such hot potato. To stand out in this competition, marketers are moving towards printing of boxes. Box printing contains material used in print, ink quality, digital vs. die-cut printing and other ways.
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2. Purpose of box printing for your products
The primary goal of boxes is to store your products, before planning you printing process you required to know the estimated life of the product for which you are going to sell, this would help in deciding the material you requested. Especially when you are going to transport that requires a long journey, then boxes should be strong enough to complete the mission. Boxes reflect your brand to communicate with the customer directly; these make brand messaging easier and enhances the buying behavior of the customer. Attractive, appealing and eye-catching grab the attention of the customer and always clicks in the mind of the customer. With the help of box printing, you can clear the confusion in the customer mind.
3. Process of packaging
Process of packaging starts from ideation to printing that includes; idea making, designing, selection of suitable material and finally production. To say unexpectedly Wow to your customer or doubling your product image, out of the ordinary care id required in the printing process. Few printing techniques are the following:
- Flexography
- Screen Printing
- Litho Lamination
- Printing on paper stocks
4. Flexography for low-resolution solutions
Printing on boxes mainly depends upon the product specification flexography is not recommended for corrugated material boxes. In flexography, rubber stamps are used for printing of boxes, the rubber stamps used water-ink, few materials love to absorb sufficient amount of water like corrugated material that’s why packaging engineers not recommended for corrugated material and high-resolution printing. Their e are brown colored layers with at least with zigzag in between, pressed inside two plane sheets. Due to lawyers, it absorbed much amount of ink, you can print plain text or two-color printing on corrugated boxes by using this technique. Flexography requires fast drying to speed up the process.
5. Screen Printing for your boxes
In screen printing screen is used rather than a rubber stamp; in this technique, this is entirely possible to print the high-resolution image on corrugated boxes. Display with stencils, full of colors is formed on the corrugated sheet, this process took place before cutting of boxes. The screen is made up of porous that spreads freshness equally on the sheet. If you are a retailer, then it must be your top priority.
6. Something about Litho Printing
In litho printing, a paper sheet with full colors, brighten and high resolution can quickly be produced. A printed paper through an offset printer is used to print a paper that later on glued on cardboard. After glued this is used for boxes production. This box printing technique is used for high-resolution imagery and clear furnished views. Packaging experts recommend this for those who require shiny, plane and smooth surface material for products.
7. Customization and personalization
In customization you need to focus on customers’ needs, full-featured with endless customization options packaging always become a point of attraction among customers. You can place a logo, bar code, price, website, facebook address, etc. This communicates with the customer and delivers your production info, better the way you represent better the sales opportunities for you.
