Designing packaging for any industry has its challenges, but food product packaging is the toughest! The sheer variety of foods on the market makes it very difficult to stand out from the crowd and even harder to stand out positively. With that said, keep reading to learn the three key tips for designing food product packaging.
Build a Brand Identity
The first thing you need to do is figure out what your company stands for before designing packaging. Are you bringing luxurious treats to people? Perhaps you’re in the baby food market? Regardless, you must determine your identity and build a brand around it.
Knowing your identity will guide your decisions. Perhaps you might opt for green packaging if you have an eco-friendly brand, or you might choose an expensive material to convey a sense of luxuriousness.
Simplicity Is Sublime
Simplicity, clarity, and readability are three pivotal traits in perfect packaging. You want consumers to see your product and instantly know what you’re providing. Otherwise, people might not care enough to investigate further. While cluttered designs can certainly draw someone’s attention, they don’t always do so in a positive way!
Try keeping your packaging to the point, relying on no more than three colors and a simple, easy-to-read font. This tip is even more important if you’re marketing organic food. Customers want to glance at a product and know that the ingredients are as clean as the packaging!
Treat Baby Products Differently
Just as organic food requires a different touch, so do baby products. There’s a lot to consider, from the ease of use to safety features. For example, while glass products are excellent for keeping foods fresh, they’re often too heavy for a young child to lift and shatter if dropped. There are plenty of safe and effective baby food packaging ideas, so get to know them before settling on a final design.
Now that you know our key tips for designing food product packaging, you can make your food fly off the shelves!