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Top Ways to Get Clients During a Working Freeze

The job market is an unpredictable giant. One minute an interview can go well and the next a pandemic can erupt globally, causing a worldwide hiring freeze. 

There’s no way imaginable that employers could have prepared for COVID-19. Now, clients, employees, and temporary hires face a daunting unknown. They have a financial setback ahead of them with the economy fluctuating as cases increase and the world shuts down. As a response, employers will have to face the ugly truth of their clients decreasing. 

To help prepare fellow employers, Houston car accident lawyer Hank Stout has provided the following list of ways to help get clients during a work freeze during COVID-19.

Keep Your Current Client Relationships Alive

Everyone knows the saying “do not fix what isn’t broken” and the very same can be applied to client relations. During this hectic time, maintaining current client relationships may be more important than trying to get new ones. 

Hiring freezes muddle the security of getting new clients. If employers don’t maintain healthy conversation with current clients, those clients may feel compelled to leave that employer for another one. Ask clients important, career-based questions, such as:

  1. Are you looking for a new job at the moment?
  2. Where do you see yourself career-wise in six months to a year?
  3. Are you looking for a new opportunity or waiting? 
  4. Are you going from job-to-job?

Asking these questions and keeping dialogue open with your clients will enhance trust between both parties. 

Leverage Your Skills

You have your current clients, so the next question is how do I get new clients? More importantly, how do I get new clients during a hiring freeze?

This is when leveraging your current skills come into play. No doubt the old way of doing things worked, but as everyone is staying at home to protect themselves from Coronavirus, reinventing recruiting tactics are essential. Here are a few examples of how you can do this:

  1. Develop a new recruitment strategy. Just like lifters need to change their workout routine from time-to-time, employers need to rework their recruitment strategy. The workforce may change as a result of working from home, so implementing new strategies such as a hiring newsletter, a livestream of how people should apply, or a three-step online process can help with getting new clients.
  2. Attend online networking events. With successful video-conferencing tools like Zoom and Microsoft Teams in our midst, online networking is as functional as ever. Connecting with others is one of the important skills for getting new clients. Don’t be afraid to transition in-person efforts online.
  3. Market differently. With everyone at home, an online presence is key. It’s important to consider that the efforts put forth into social media, the website, and video will gain more traction now that everyone is mostly online. 

Those that prepare during the winter come out strong in the summer. In other words, honing down your skills now while in quarantine will prepare you for a swift comeback once the curve has flattened. 

Make Contact

As mentioned earlier, making connections during this global pandemic is vital for obtaining new clients. Once you get new clients, maintaining contact must be a priority. Hiring freezes, especially during a quarantine, will devastate clients. Making updates, following-up with people, and overall acknowledgement is what will be needed for clients. The constant contact may be overwhelming, but when all is said and done, it’ll enhance a professional bond, hopefully one that will last for years. 

In Conclusion: What Will Success Look Like?

Once you navigate the COVID-19 hiring freeze, the questions remains of how will success look like now? Before, when things were normal, so-to-say, success was predictable. Now, 1 in 5 Americans are unemployed as of late April, according to the Washington Post. In other words, success is going to look different.

The best way to tackle this new dilemma is to take baby steps with the business. Wherever there is a gap, address it. Rearrange priorities. Whatever it may be, success now mean accomplishing the smaller steps rather than the extravagant obstacles.

About the Author

Hank Stout co-founded Sutliff & Stout, Injury & Accident Law Firm, to protect and pursue the rights of people who were harmed by the carelessness of others. Mr. Stout is Board Certified in Personal Injury Trial Law and has been actively trying cases for over fifteen years. In recognition of his accomplishments and results, he has been selected by Thompson Reuters as a Super Lawyer since 2014 (a distinction given to less than 1% of the lawyers in the state of Texas) and has been selected as Lead Counsel. 

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