I guess this method works less and less but still has a potential. If you have any journalist’s emails, you can talk to write them in a personal way where you talk about your brand or whatever you are doing with it or you can send a press release where you let these journalist know about what you are doing and you mention the brand. The press release is always related to something is happening now, perhaps an event, a new product, a new exclusive addition, etc. The press release has to be related to something bigger, something that journalist and media can be attracted to mention the brand
Contributors: Rosa Camero from Rossscammm Films & Marketing